Work

Built for Real Businesses. Tested with Real Money.

Everything below was built by me for companies I founded, co-founded, or partnered in. These aren't demo projects -- they're production systems that handled real transactions, real campaigns, and real revenue. Now I build the same caliber of systems for clients.

Leif Agency · 2021 - 2025
Lead Generation

Real-Time Lead Distribution Platform (Codename: Valhalla)

Built a complete lead generation and distribution platform for the home services industry from scratch using Laravel Vapor (serverless). The system featured a custom lead flow framework with pre-populated multi-step funnels and a thank-you page that let users fill additional lead forms with their existing data -- resulting in sky-high conversion rates. Leads were sold to the highest-bidding buyers through an automated real-time auction engine across verticals including roofing, walk-in tubs, HVAC, bathroom remodeling, windows, and gutters.

What I Built

  • Custom lead flow framework with pre-population
  • Real-time lead auction & routing engine
  • Thank-you page upsell funnels
  • Full lead lifecycle tracking & analytics

My Role

  • Partner & CTO
  • Sole developer of entire platform
  • Sales & video ad copywriting
  • Marketing strategy & operations

$20M+

Lead Auction Revenue

650K+

Leads Sold at ~$30 CPL

30+

Integrated Lead Buyers

Real-Time

Automated Auction Engine

Laravel Laravel Vapor Serverless Real-Time APIs AWS Lambda
Self-Employed · 2017 - 2021
Web Application

Mobile App Store & Custom Auto-Bidding System

Built and operated a third-party mobile app store monetized through Google AdSense and affiliate CPI offers. To keep the paid traffic campaigns profitable at scale, I developed a custom auto-bidding system using the Microsoft Ads API that managed thousands of keywords automatically -- adjusting bids in real time based on target ROI. The combination ran profitably for years with minimal manual intervention.

What I Built

  • Full app store web application
  • Microsoft Ads API auto-bidding engine
  • AdSense & affiliate CPI monetization
  • ROI-based keyword optimization

Results

  • Ran profitably for years on autopilot
  • Managed thousands of keywords automatically
  • Eliminated manual bid management
  • Multiple revenue streams from one platform

$800K+

Net Profit

25K+

Keywords Auto-Managed

12+

Concurrent Campaigns

4+ Yrs

Profitable on Autopilot

Microsoft Ads API Automation Google AdSense Affiliate CPI SEO
Klever Global Limited · 2012 - 2017
Performance Marketing

High-Volume Affiliate Marketing Infrastructure

Co-founded Klever Global Limited and took ownership of the entire technical operation for a multi-vertical affiliate marketing business. Designed and developed all landing pages, wrote sales copy, set up tracking and analytics systems, and managed campaign optimization across high-volume performance marketing campaigns.

What I Built

  • High-converting landing pages
  • Tracking & analytics systems
  • Campaign optimization tools
  • Sales copywriting across verticals

My Role

  • Co-Founder & Technical Lead
  • Full technical stack ownership
  • Copy, design, and development
  • Campaign management & optimization

$3M+

CPI Affiliate Revenue

5M+

Paid Clicks Tracked

5+

Verticals Operated

5 Yrs

In Production

Landing Pages Sales Copy Tracking & Analytics Google Ads Multi-Vertical

Want Me to Build Something Like This for You?

Let's discuss your project and how my experience can help you get results.

Start a Conversation