About
20+ Years of Building Things That Make Money
I'm a self-taught developer and marketer who's been building online businesses since 2005. Entirely from the ground up -- no CS degree, no bootcamp, no shortcuts. Just two decades and tens of thousands of hours deep into code, learning by doing, and figuring out what works by putting real money on the line.
The Short Version
I started as an independent affiliate marketer in 2005, teaching myself everything from scratch: HTML, CSS, copywriting, campaign optimization, and Google Ads. I learned by doing -- building landing pages, testing offers, and figuring out how to turn ad spend into profit.
That foundation led me to co-found Klever Global Limited in 2012, where I owned the entire technical stack for a multi-vertical affiliate operation: landing pages, sales copy, tracking, analytics, and campaign optimization across high-volume performance marketing campaigns.
From 2017 to 2021, I operated independently as a performance marketer and media buyer. I built and ran a third-party mobile app store fully monetized through AdSense and affiliate CPI offers. During this period, I also developed a custom auto-bidding system using the Microsoft Ads API that managed thousands of keywords automatically, keeping campaigns profitable for years.
In 2021, I partnered in Leif Agency, a lead generation company focused on home services. There, I built a real-time lead distribution platform entirely from scratch -- collecting leads through custom-built funnels and routing them to the highest-bidding buyers through automated, data-driven processes. I also managed all lead flows, wrote sales and video ad copy, and oversaw technical development.
In 2025, I founded Truly Not Limited to bring all of this experience together under one roof. Today, I offer freelance development and consulting services, helping clients build the same kind of high-performance systems I've been building for my own businesses for over two decades.
What Sets Me Apart
I've Been on Both Sides
I'm not just a developer who's read about marketing, or a marketer who can hack together some code. I've spent real money on campaigns, built real systems that processed real transactions, and optimized real funnels for real conversions. When I build something for you, I understand the business context because I've lived it.
I Own the Entire Stack
From writing the sales copy to building the funnel, from setting up tracking to deploying the infrastructure, from designing the analytics pipeline to optimizing the campaigns -- I handle it all. No need to coordinate between five different freelancers or agencies.
I Build to Last
Because I've always been building systems for my own businesses, I build things that are maintainable, scalable, and production-ready. I'm the one who has to live with the code I write -- so I make sure it's code worth living with.
Corporate Structure
Truly Not Limited operates through a Hong Kong parent company with a US subsidiary, providing the flexibility to serve clients globally while maintaining a professional corporate structure.
Truly Not Limited
Hong Kong
Truly Not Limited LLC
Wyoming, United States
Let's Build Something Together
If you need a developer who understands both the code and the business, I'd love to hear about your project.
Get in Touch